Overview of Staten Island's Roofing Market
Staten Island stands out in 2026 as a robust roofing market within New York City’s five boroughs. With a population of approximately 490,000 and a median household income of $103,000, the island hosts a diverse and economically stable customer base. Our market viability score of 8 out of 10 underscores strong demand drivers and business opportunities in both residential and commercial roofing sectors.
Roofing company owners and property owners alike can leverage these insights to make informed decisions in roofing investments and expansion.
Directory Coverage: Size and Scope
RooferButler tracks 228 roofing businesses across Staten Island, reflecting a competitive but fertile market. Notably, the array of services is diversified, spanning from specialized storm repair to hybrid residential-commercial operations.
Segment Mix and Ratings
| Service Segment | Number of Companies | Average Customer Rating |
|---|---|---|
| Residential-Roofing, Commercial-Roofing, Storm-Repair | 61 | 4.87★ |
| Residential-Roofing, Storm-Repair | 45 | 4.49★ |
| Storm-Repair Only | 32 | 4.79★ |
| Residential-Roofing Only | 32 | 4.72★ |
| Commercial-Roofing Only | 28 | 4.87★ |
| Residential-Roofing, Commercial-Roofing | 13 | 4.5★ |
The largest segment comprises companies offering a full suite of services including residential, commercial, and storm repair. These firms boast an impressive average rating of 4.87 stars, hinting at strong service quality and customer satisfaction.
Storm repair remains a significant market niche, with stand-alone and combined segments receiving commendable average ratings above 4.7 stars. This aligns with Staten Island’s vulnerability to extreme weather events, reinforcing the importance of responsive and high-quality storm-related roofing services.
Digital Presence: The Untapped Potential
We analyzed a sample of 165 roofing businesses on Staten Island to assess digital engagement strategies. The findings reveal a wide gap in digital marketing adoption:
- Only 9% run online paid advertisements
- 44% maintain active blogs
- 48% run active social media profiles
This relatively low digital advertising footprint represents an opportunity for roofing companies to gain competitive advantage. Expanding digital ad campaigns can be a direct avenue for lead generation in a digitally connected community.
Maintaining an active blog or social presence not only improves customer engagement but also boosts SEO rankings, essential for attracting modern property owners searching for roofing solutions online.
Companies looking to expand their digital strategy should first analyze where their target demographic spends time online, then tailor content and targeted ads accordingly.
Top Performers By Our Priority Score
Our priority score combines customer ratings and review volumes to spotlight standout companies, providing a valuable benchmark for market players and consumers.
| Company Name | Average Rating | Number of Reviews |
|---|---|---|
| Home Exteriors By The Men With Tools | 4.9★ | 347 |
| Home Exteriors By The Men With Tools* | 4.8★ | 563 |
| Grapevine Pro | 4.7★ | 457 |
| B&B Siding and Roofing | 4.8★ | 203 |
| Englert Inc. | 3.2★ | 51 |
*Duplicate listing highly rated and reviewed, indicates strong performance.
Home Exteriors By The Men With Tools is a clear market leader, with two high-rated and heavily reviewed profiles which affirm its dominant presence. Grapevine Pro and B&B Siding and Roofing also demonstrate exceptional customer satisfaction and review volumes.
On the other end, Englert Inc., with a 3.2-star average across 51 reviews, signals potential challenges or an opportunity for improvement in service delivery or customer relations.
Why This Matters To Roofing Companies and Property Owners
For roofing company owners, Staten Island offers a balanced mix of residential and commercial projects, with storm repair as a vital specialty. The high median income population supports frequent roof replacements and upgrades, while the digital presence data points to clear pathways for marketing growth.
Property owners benefit from a competitive market, ensuring a range of options with proven service quality. Prioritizing companies with strong digital footprints and standout ratings may result in smoother project execution and better post-installation support.
Key Takeaways
- Staten Island's roofing market scores 8/10 for viability, bolstered by strong demographics and service demand.
- 228 tracked businesses serve a mix of residential, commercial, and storm repair needs; the largest group combines all three with an average rating near 4.9 stars.
- Digital marketing remains underutilized; only 9% use online ads, leaving room for growth.
- Market leaders like Home Exteriors By The Men With Tools set quality standards with stellar ratings and reviews.
- Property owners should consider companies’ digital presence and customer feedback when selecting contractors.
For a comprehensive list of local providers visit our Staten Island directory or explore Residential roofers in Staten Island to find top-rated specialists.